Sony Ericsson is one of the world's premier phone development companies. They create mobile devices that employ the reliability of industry standards with the innovation needed to progress in the world of electronic device development. One such innovation is the z555i phone. This Ericsson phone looks like any other clamshell design on the surface, but it hides some interesting and useful features that aren't found on most mobile devices. For starters, aesthetically the phone is attractive, featuring a reflective finish that makes the front panel invisible unless you are actually receiving a call, in which case it displays the number or person calling you. The phone's menu and home screen can also be set to auto change their look to fit the time of year. Perhaps the most interesting thing on the phone is it's innovative gesture control. This allows you to silence the phone, among other things, using just a swipe of the hand. The modest web browser does allow you rudimentary access to the web, however this is no not the focus of the phone. It can, however, store music and access radio. Last but not least, the phone does feature a fully functioning digital camera, however the image quality is comparable to other phones at it's level. All kinds of messaging that you have come to expect can be found in the phone, including SMS and email. The phone also supports bluetooth technology so that you can use all of your favorite bluetooth wireless accessories.