Cell phones have become a focus of conversation for young people in today's mobile entertainment world. The look of a cell phone is very important to some people, and Sony Ericsson understands that. The z300a is a simple, yet proficient and effective phone, that is sleek and attractive. If you want a phone that meshes with your lifestyle and mood, look no further than the z300a. Under the hood it has many features found in other phones, such as a calender, phone book, calculator, and to-do list. Further more, the phone has full SMS text messaging support to allow you quick and easy communication with your friends. Speakerphone lets you work hands free, so you won't have to worry about holding the phone if you are working with two hands. MMS messaging allows you to send full color photos to everyone you know. Finally, a WAP 2.0 compliant browser uses GPRS Class 8 technology for high speed data transfer lets you surf your favorite sites from just about anywhere. The main draw of this phone is it's aesthetics. It is a flip phone, however it has some unique elements that make it special. The clock on the front can be made to display a traditional, two hand, display, and is round to encourage this. You can also use it to display a digital clock. Crystal décor lets you add a personal touch, and style-up covers let you change the look of the phone to suit your mood. The phone is available in granite grey or amethyst purple.